Debbie Falvey, defined contribution proposition leader, and Tony Britton, head of defined contribution delegated consulting services at Aon, both put forward the case for the government to consider this.
Ms Falvey stated it was "absolutely necessary" for long term care and pensions to be considered under one umbrella.
She told FTAdviser: "It is logical to think about it. If I’m an individual and I’m trying to think about my future needs, in terms of an income stream that is going to last me until I am unhealthy and I need some support I don’t think of it in separate departments, I just think of it as a problem.
"The issue at the moment is that there isn’t [...] an overview of how you try to deal with that."
Ms Falvey added, however, there are lots of challenges of how this is dealt with in terms of product design and marketing.
"Long term care is one of the most difficult things to deliver because nobody ever wants to think about themselves needing it."
Mr Britton noted a lot of research done around the pension freedoms showed people underestimated how long they were going to live for.
He said: "If you tie that in with exhausting the pension pots joined together, there is some real concern there, because now people can exhaust their pension pots whereas before they were forbidden from doing so."
Ms Falvey added the social care legislation almost encourages people to exhaust their pension pots.
"If you have a certain amount of savings you are not going to get any support, so these are the things where one thing plays badly against another."
She also said the lifetime allowance is a related issue in terms of its restrictions, questioning why there are limits on what people in defined contribution can save when there is a future problem of people being unable to fund themselves with long term care.
However, despite these calls from figures at Aon, Tish Hanifan, founder and joint chair of the Society of Later Life Advisers, said this was not a viable option and she was unconvinced this would make a difference.
She said the new pension freedoms mean there are more choices for the consumer to make, and consequently there are also potentially more poor choices that will have a negative impact on their later life.
She said: "Good pension advisers have started to highlight the reality of what their client’s lifestyle will be like if they don’t take into account the cost of funding their care needs in later life.
"Of course how much this will cost will vary greatly as no one knows whether or not they will have high care needs.
"What they need to know however is that social policy has moved inexorably towards individuals taking greater financial responsibility for the cost of their own care.
"High level care costs may result in catastrophic financial loss and this must be considered when individuals look at making pension choices."
She added the Solla has seen a significant increase in the number of advisers coming forward to take the Later Life Adviser Accreditation which has become established as a benchmark for consumer confidence.
Vince Smith-Hughes, head of business development at Prudential, believed advisers need to take into account where people are drawing their income from and have one eye on what their income needs could be.
He said the difficulty with long term care, especially nursing care, is that it sits between the National Health Service and the local authority.
He said: "That relationship between the NHS and the local authority makes it very difficult.
Mr Smith-Hughes said local authorities have different views around the country so advisers need to understand all the rules.
He said: "I think it will become an area of increasing importance to advisers.
"It is a really specialist area and obviously there are qualifications that advisers could take in these areas but I’ve got a feeling it is an area which advisers are really going to need to spend a lot of time on in the future."
ruth.gillbe@ft.com
