In his new role, Mr Seed will coordinate the development of Aviva Investors’ offering in the defined contribution retirement savings market and will ensure close collaboration between Aviva Investors and Aviva’s workplace pensions team and broader UK savings and retirement business.
Mr Seed joins Aviva Investors after spending three years as head of distribution at Scottish Widows’ £22.5bn workplace savings unit.
Prior to this he has held director roles within the defined contribution functions at both JP Morgan Asset Management and KPMG, as well as senior manager and principal positions at Deloitte and Mercer.
He has 20 years’ experience in the pension market and is also the managing director and founder of his own consulting business Apollo Financial.
In a post on Linkedin Mr Seed said: “Having contracted with both the workplace business and Aviva Investors for well over a year now, I’m very excited about the team I am joining and our potential to do great things in this market.
“There is a great opportunity moving through Covid-19 and volatile markets, to introduce genuine innovation for the benefit of DC savers; and embed ESG considerations into everything that we do.”
Al Denholm, chief investment officer, solutions at Aviva Investors, said: “With the proportion of pension assets in defined contribution strategies continuing to accelerate, supporting savers in planning and investing for their retirement is increasingly important.
“Andy has a great deal of experience in the UK retirement industry and an extensive knowledge of the DC market.
"He will play a key role as we continue to bring together expertise from across the group and expand our presence in the market.”
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