Pensions  

Maps to scrap legacy brands and operate as MoneyHelper

Maps to scrap legacy brands and operate as MoneyHelper

The Money and Pensions Service has unveiled plans to consolidate its three legacy brands under one single service and rebrand itself as MoneyHelper.

From June, the consumer-facing MoneyHelper brand and website will be rolled out to make it easier for savers to find what they are looking for in one joined-up service.

Once the new brand is live, the existing websites of the Money Advice Service, The Pensions Advisory Service and Pension Wise will be replaced and redirected to the new MoneyHelper website.

MoneyHelper will be a single destination providing money and pensions guidance over the phone, online and face-to-face.

Since the government formed Maps in 2019, it has operated three consumer facing brands: the Money Advice Service, The Pensions Advisory Service and Pension Wise.  

Pension Wise, which provides guidance for people aged 50 and over about their pension options, will continue as a named service under the MoneyHelper umbrella.

According to the service, Maps will remain the corporate brand, and will be how it engages with partners, industry stakeholders and partners. 

MoneyHelper is provided by Maps and will be how consumers see and access the service moving forwards.

Caroline Siarkiewicz, chief executive of Maps, said: “Often money matters are complex; and we know that many people looking for help with money or pensions worries do not know where to start. 

“MoneyHelper will be uniquely placed to empower people to inform themselves of their choices and improve their financial wellbeing across their lifetimes. It will also better link people with other free support services if that’s what is right for them.

She added: “The new single brand will allow Maps greater efficiencies so our efforts can be better focussed on delivering for people across the UK. 

“It will also make it easier for our growing network of partners to refer people to our services, information and tools, and help to improve the UK’s financial and overall wellbeing.”

amy.austin@ft.com

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