Aegon acquires consumer engagement specialist

Aegon acquires consumer engagement specialist

Aegon has acquired consumer engagement firm Pension Geeks to strengthen its member experience and communications.

Pension Geeks was founded in 2014 by Jonathan Bland and Rachel Parkinson and helps employers and providers build bespoke events and communication programmes to encourage people to engage with their finances.

The firm is also responsible for Pension Awareness Day where they have driven teams in buses to locations across the UK in a bid to educate people on their pensions.

Following the deal, both founders will continue to lead the firm. It will remain operationally independent but with access to investment and resources from Aegon to grow the business.

Aegon has worked with Pension Geeks since 2018 on its approach to member communication.

Mike Holliday-Williams, Aegon UK chief executive, said: “We’ve been massive fans of the Pension Geeks work for a number of years and have seen first-hand how powerful and popular their communications and events are with people. 

“Strategically, customer centricity is a significant focus for us and we’ve invested heavily in member experience and personalised communications recently, so today’s acquisition further strengthens our capability in these areas.”

Pension Geeks' Jonathan Bland added the deal was a “major milestone” for the business.

He said: “Part of our success comes from the bold and creative culture we’ve established at Pension Geeks and with Aegon, we will continue to break the status quo with fresh and out of the box thinking when communicating financial topics.

“Having the investment, resource and backing from a huge global financial services provider like Aegon just means we can do more of this fantastic work. We can help more people and service more clients – that’s what excites me. I can’t wait for the next chapter.”

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