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CPD
Jan 11 2017
Effective content marketing for your firm
To understand what content marketing is.
To learn how it can help your firm.
To gain an understanding of how to implement this in your firm.
To understand what content marketing is.
To learn how it can help your firm.
To gain an understanding of how to implement this in your firm.
CPD
Approx.
30min
CPD
Approx.
30min
Search supported by
CPD
Approx.
30min
By
David Pawsey
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PAGE 4 OF 4
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Approx.
30min
Please answer the six multiple choice questions below in order to bank your CPD. Multiple attempts are available until all questions are correctly answered.
What does Mr Pawsey say content marketing can do for your firm?
Provide better public awareness of your firm
Improve your brand perception and trust
Generate leads, build trust and strengthen the client relationship
Improve your contact with existing clients
How many leads can be created through content market, according to Demand Metric?
Twice as many
Three times as many
Four times as many
Five times as many
What does Mr Pawsey say is one of the cornerstones of good marketing practice?
Setting Smart objectives
Setting up a good blog
Getting a social media strategy in place
Reaching out to people through the internet
What does Mr Matthews say is one of the biggest mistakes an adviser can make?
Grammatical errors
Lack of substance
Too much levity
Inconsistency
What should you not underestimate, according to Mr Pawsey?
Face-to-face meetings
Using social networks
Good old-fashioned email
Relying on good contacts
How many more leads does providing a regular blog give a firm, according to Hubspot?
100%
112%
120%
126%
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