Novia has hired Quilter’s former head of innovation in its newly created role of adviser and customer experience director.
Christina Dolding, has joined from LV where she worked in the heritage business for two and a half years.
Prior to this she spent 13 years at Quilter where she held a number of senior roles before leaving the firm in June 2019.
Her addition forms the latest part of Novia’s long-term growth strategy, which it said was to strengthen the executive team with “experienced platform leaders”.
Dolding will report to Lynzi Harrison, Novia's chief operating officer, who joined the business in December 2021.
She will take on responsibility for all areas of customer service, working closely with the adviser community.
“The successful platforms of the future will be those that are able to work closely with their customers to understand their needs and then use that knowledge to evolve and adapt the support they provide,” said Harrison.
“There is no one in the industry better equipped to ensure Novia are doing just that than Christina, and I am absolutely thrilled she has decided to join me and the team.”
Other recent new hires include Barry Neilson who is set to join the business next month as chief commercial officer.
Dolding said joining Novia’s new team, made up of executives from Nucleus, Parmenion, Wealth Club and Brightside Insurance, was a “no-brainer”.
She added: “I am looking forward to working closely with advisers to make their experience of delivering quality financial advice to their clients through our platform the best it can be.”
Novia, founded back in 2008, had £8.9bn of pension and investment assets under administration on its platform at the end of this year, from 61,000 clients.
Back in November, Novia’s chief executive Patrick Mill said “things needed to change” when asked why the platform has replaced its leadership team.
“We want to move this business from £12.5bn to £20bn plus,” he said, suggesting the previous team weren’t the right people to take the company to the “next stage of evolution”.