Farzana Khalil, Multrees’ former head of proposition development, has moved to Octopus-owned Seccl to become its new customer head.
Khalil previously spent more than six years at Multrees, a rival customisable investment platform service aimed at larger advice firms, where she oversaw platform development and client regulatory change.
At Seccl, alongside working with the firm’s adviser clients, Khalil will oversee a commitment to championing diversity and inclusion (D&I) and environment, social and governance (ESG), having chaired both committees at Multrees.
She has joined Seccl alongside its new chief executive, David Ferguson, the one-time founder of adviser platform Nucleus, which he left in September.
“There’s a real opportunity to redefine the way that technology is used to radically improve customer outcomes and reach even more people, and I think the team at Seccl is uniquely placed to deliver on that opportunity,” said Khalil.
“I’ve witnessed first-hand the inefficiencies plaguing the advice industry, so I’m truly excited to be a part of real change as Seccl drives innovation in the sector, powering forward-thinking advice and investment firms of all sizes.”
Ferguson added that Khalil will be “invaluable” as the business scales to meet its “full potential”.
Bath-based Seccl is chaired by Ruth Handcock, chief executive of the firm’s owner Octopus Investments. In January, Hancock said Seccl employed around 80 people and intends to “supercharge” Seccl’s growth now Ferguson is at the helm.
Today (April 7), Ferguson said: “I’m hugely excited by the size of our opportunity here at Seccl – and have every faith that our tech will redefine the way that investments and advice work for the benefit of customers.
“Farzana will have a crucial role to play in helping us realise those ambitions, by strengthening our proposition, deepening our customer relationships and, ultimately, supercharging our growth – and I’m really looking forward to working with her.”
Now Ferguson is in his new role, co-CEOs Sam Handfield-Jones and Dave Harvey have stepped down.