The platform, which integrates with Intelligent Office, includes “a full suite” of tax wrappers and boasts a “default paperless journey” for clients.
The national IFA, which was sold to private equity last year, employs 130 advisers serving 22,000 clients, with some £10bn in funds under influence.
In an announcement today (March 9), Ascot Lloyd said the new platform would allow it to offer more competitive pricing, better customer service excellence, client and adviser-centric functionality, and improved usability.
Its technology partner of choice, SS&C, has owned Hubwise since the end of 2021.
Hubwise is a UK investment platform which counts advisers and discretionary wealth managers among its clients.
It provides multi-asset, multi-wrapper and multi-currency platform services, as well as direct-to-consumer and advised platform support.
Investment director at Ascot Lloyd, Steven Lloyd, said the launch sees the firm “establish a material footprint in the platform space” which is transforming wealth management by making processes more efficient and promoting better relationships with clients.
“Our move into the market sits firmly as part of Ascot Lloyd’s ongoing digitalisation strategy, making financial planning more accessible and easier to navigate for clients,” he added.
“Our platform has been built with four simple principles in mind: competitive pricing, customer service excellence, client functionality and usability.
“We are confident that our proposition delivers in each of these areas beyond the market norm. Combining our in-house service team with SS&C’s technological infrastructure will provide clients with a paperless solution by default, fit for the times.”
Last year, Hubwise also signed a deal with Atomos to build its new platform service 'Atomos Invest'.