British Friendly has launched a new benefits programme, Mutual Benefits, to both new and existing members.
It offers a range of benefits to complement members’ income protection cover by providing support in times of need.
The programme is made up of four “pillars” - providing rewards, support with health and wellbeing and access to bespoke services.
Iain Clark, chief executive of British Friendly, said: “As a mutual friendly society our members are at the heart of everything we do.
“The aim of the Mutual Benefits programme is to offer our members a relevant and easy to access range of practical benefits, which complement their income protection cover and bring their British Friendly membership to life.
“We focus on paying as many claims for our members as possible and, if they are not claiming, we now have Mutual Benefits, so they can access and start to see value straight away.
“We believe advisers will see this as a valuable addition to our product offering and reduce their likelihood of lapses further.”
The programme will be offered on an annual basis.
The four pillars include Mutual Support, which allocates members health support points each year, which can be used to access a range of services including Virtual GP consultations, a second opinion on a medical diagnosis, physiotherapy or counselling.
They also consist of Mutual Wellbeing, which provides information and tools for members to help them improve their health and wellbeing, Mutual Rewards, which offers a programme of high street discounts, and Mutual Partners, which gives access to bespoke services from carefully selected partners.
Ian Sawyer, managing director at Assured Futures, said: “We are excited about British Friendly's Mutual Benefits package and believe they are going in exactly the right direction.
“It is increasingly important that insurers make every effort to retain customers and not just chase new ones.
“This suite of services and offers give the policyholders tangible immediate benefits that they can enjoy throughout the lifetime of the policy and not just if they claim. True added value.”
damian.fantato@ft.com
