Opinion  

Make it a habit

Sarah Scott

Sarah Scott

I didn’t make any New Year resolutions this year, but I was full of the usual good intentions.

Eat better, drink less, exercise more... Some of the bigger ideas I had about cutting out sugar completely, or ‘clean’ eating never even started so at least I can’t say I failed.

I just didn’t quite start.  

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I suspect that’s like quite a few of us when it comes to good intentions at the beginning of a new year. Ideas that quickly dissolve as the pattern of everyday life whirrs back into action.

The grand ideas of making the most of your evenings by enrolling in a night class, exercising at least five days a week or even taking freshly prepared food in to work for lunch can seem just too difficult to keep up with.

We go back to work, the kids get back to school, and life carries on pretty much where we left off. But it doesn’t have to be a big change to make a difference.

Getting off the bus one stop early and walking home will increase the number of steps you take; switching your regular latte for an Americano reduces the number of calories. These are small but manageable changes that you can quickly turn into good habits.

As luck would have it, the same theory applies at work. Making a small change to the way you do things could make a big difference to your clients, and your bottom line. It doesn’t have to be a laborious new process; just a small change to the way you do things could start to add up to a big difference.

I’m sure many of us will have gone back to work at the start of January reinvigorated after the short break. You may have had time to think about the year ahead and ways to make 2017 more productive and profitable. But how are you going to do that?

The obvious answer seems to be to find new customers, but what about those you already have on your books?

Do you go back to existing customers to find out if their protection needs have changed? Or, do you make contact with customers you have secured a mortgage for in the past to check if they have enough protection?

Contacting one or two people from your existing client base each week doesn’t need to be difficult, or time consuming, and we’ve got the tools to help you.

We have a section on our website dedicated to approach letters. There’s a range of letters to choose from covering the scenarios you’re most likely to come across.

For example, those who didn’t want to buy protection when they took out their mortgage, a letter for those who have no critical illness cover or income protection and a range for business protection customers.