True Potential  

True Potential enters protection market

True Potential enters protection market

Technology and advice firm True Potential has launched its first range of protection products on its platform in a partnership with Canada Life.

Four mortgage and term protection products for advisers and their clients will now be offered on the True Potential platform, with Canada Life acting as underwriter through the online engine UnderwriteMe.

Advisers can now complete the entire process from quotation to policy issue through True Potential’s platform, made possible by the firm’s two-way integration technology.

True Potential stated the decision to enter the protection market was driven by demand from advisers for a platform the can both quote, complete an application and issue terms.

Mark Henderson, senior partner at True Potential, said the suite of products aims to make the purchase of protection products more simple and cost-effective, and with better technology to offer immediate service.

“Technology continues to shape how financial products are delivered to consumers. We have seen this in the investment world and have built world leading facilities into our True Potential systems. We can now repeat this with our protection products with our unique offering,” Mr Henderson said.

The range is available through the 20 per cent of all UK financial advisers using True Potential’s services.

Jonathan Ford, director of individual protection at Canada Life, said the company had been seeking an “ambitious partner” since it launched its range of products in 2015.

“When we align the intuitive application journey, provided by the UnderwriteMe software, and the ability to immediately purchase protection with a respected brand like True Potential we have provided customers with a unique and easy way to buy protection,” Mr Ford said.

julia.faurschou@ft.com