Generali UK has expanded its group income protection offering to include health assessments, fitness solutions, whole-body screening and cancer detection services.
The provider has widened its range of targeted wellbeing schemes after partnering with Nuffield Health, ToHealth, Randox Health and Check4Cancer, in the second phase of its Wellbeing Investment Matching initiative.
In July, the first phase of the launch introduced partners specialising in virtual and artificial intelligence GPs, stress resilience training and critical incident support.
A third phase is expected before the end of the year.
Simon Thomas, director of UK employee benefits at Generali, said: “We identified a clear need in the market for Wellbeing Investment Matching and the feedback since launch has been incredibly positive.
“We pride ourselves in listening to our customers – consultants and employers – and in doing so we recognised a real need for this initiative.
"We saw that help was needed with the hurdle often faced in trying to support clients with the implementation of new and much needed wellbeing initiatives.
“The financial support for clients is only the start though. Further gains can be made over time thanks to improved claims experience and employee outcomes.”
Chris Knowles, commercial lead for broking at Aon Employee Benefits, said: “We know from our analytics that workplace absence is still a major issue for employers and with that can often come increased insurance premiums.
“Employers often want to do more, but cite budgeting restrictions as a reason why they are unable to implement the wellbeing initiatives they want and more importantly may need to help tackle absence.
"Therefore, any insurer initiative that assists a client with the implementation of new and targeted wellbeing provision, from effective providers, is something worth exploring.”