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"Perhaps more education from the insurers and also the financial services networks out to the intermediary market would also be a good idea?”
Mr Claxton added that key person cover was often not considered as important as employer and public liability cover.
He said: “Probably one of the best examples is when the Muppets creator Jim Henson’s death in 1990 scuppered a deal with Disney.
"If he had had key person cover it would have made a real financial difference to the business. Even the bigger businesses can miss this type of valuable insurance.”
simon.allin@ft.com
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