Canada Life's individual life and life plus critical illness products will now be available to all users of iPipeline's protection sourcing solution, SolutionBuilder, as well as via the Assureweb portal.
SolutionBuilder allows advisers to compare and identify protection solutions, based on their client's needs and budget.
Ian Teague, managing director for iPipeline, said: "We are pleased to welcome Canada Life's individual protection products, which are available to all users on our digital platform.
"This enables advisers to tailor their offering to meet their clients' specific protection needs. It is another step forward in us helping close the UK protection gap."
Kusal Ariyawansa, a chartered financial planner at Manchester-based Appleton Gerrard, said: "The more companies that distribute their products through such digital platforms the better for advisers.
"Technology makes it possible to research, recommend and apply online in a few steps, which saves considerable time."
aamina.zafar@ft.com
