Zurich UK looks to boost life support for SMEs

"GIP is a flexible product that can be tailored to meet the needs and budgets of SMEs, through to multi-national organisations."

Mr Homer also told FTAdviser that Zurich would "have liked to see better government support, even with a short-term incentive given" to promote the take-up of GIP among UK firms.

"We were hoping for something akin to a national insurance contributions tax break - certainly we need a more helpful attitude from government towards taxable benefits", he added.