Aviva has launched a broker community for small independent advisers after feedback they frequently experienced inconsistent service from insurance providers.
The Aviva Broker Community offers smaller brokers access to same day quote responses, a compliance package at a discounted rate and free access to learning tools.
Aviva’s smaller brokers will automatically become part of the proposition, which is available to all brokers with less than £1m gross written premiums with the insurer.
In August research, Aviva found brokers were often faced by a lack of support and inconsistent service from insurers and ranked servicing, claims, online capability and speed as the top qualities sought when choosing a provider.
Phil Bayles, managing director for intermediaries at Aviva, said broker feedback from the research was used to shape the services offered by the new proposition.
He said: "Compliance can be complicated and time-consuming – and brokers tell us it is one of their biggest headaches, so our broker community can now take advantage of discounted compliance packages that will free them up to spend more time growing their business."
Mr Bayles added: "We also know how difficult it is for smaller broker businesses to keep up to date with market and legislative changes and other essential knowledge.
"That is why we are offering access to our Aviva Development Zone, giving brokers a wealth of learning at their fingertips – and one less thing to worry about."
Aviva’s broker community will be chaired by independent chartered broker Andrew Scott.
Mr Scott said: "I established a brand-new broking business in the 1990s and have maintained a strong industry interest ever since, so I can empathise with the challenges faced by brokers today.
"The enhanced benefits of the Aviva Broker Community are intended to provide real focus and valuable support to independent brokers – something which has been generally missing from the market for some time now."