Zurich has launched a dedicated service for its deaf and hard of hearing customers, designed to improve communication with the insurer via a video interpreter.
The insurer has partnered with the British Sign Language (BSL) online interpreting service SignLive, providing an interpreter to act on behalf of the customer in liaising with Zurich and sharing feedback.
The service is free and can be accessed on any mobile device by downloading the app, with customers first required to register with SignLive and complete online security and video quality checks before accessing an interpreter.
The service can also be accessed by installing the SignLive system on a computer desktop without having to download additional software.
A Zurich spokesperson said the insurer was the first to offer the SignLive service to customers.
Richard Pash, UK marketing director at Zurich UK, said the insurer was proud of its partnership with SignLive.
He said: "It’s a fantastic service which we think will make a real difference to our customers with hearing difficulties enabling them to engage with us in a meaningful way which really works for them.
"We’re confident that this service will be well received and continue to look for ways to innovate and enhance the customer experience for all our customers."
Joel Kellhofer, director at SignLive, said he was confident the service would prove popular with Zurich’s customers.
He said: "We’re delighted to be working with Zurich as the first insurer to be using the service, helping Zurich enhance the customer experience for its Deaf British Sign Language users."
rachel.addison@ft.com
