Aegon has launched a business protection service to provide advisers with support and information when discussing cover with clients.
The insurance provider claimed the growing number of limited companies presents greater opportunity for business protection advice, with 46 per cent being single employee limited companies where the firm’s financial viability relies on just one person.
Aegon's online tool-kit encourages advisers to call upon their own "skills, knowledge and experience" to highlight the need for business owners to consider protection for their business.
The service offers a selection of sample material, news and commentary, sales aids and technical factsheets to help advisers discuss the protection with clients.
Stephen Crosbie, protection director at Aegon, said business protection is often thought of as complicated, but he claimed its principles are a natural extension of personal protection.
He said: "Put simply, business protection is a way for business owners to protect their business should something go wrong.
"With a business protection arrangement in place, business owners can help make sure their business continues to trade, should they die or become critically ill and allows the owners to maintain control while making sure dependants receive a fair value for their share of the business.
"It is a largely untapped area of protection and our toolkit has all the resources for advisers keen to develop and grow their business in this area."