Financial research consultancy FTRC has launched an online information and education hub for advisers looking for protection products.
Protection Guru offers advisers free access to analysis on protection products and services, as well as policy changes and comparisons.
The hub covers the full range of protection contracts, including life, mortgage, income, business, critical illness and relevant life.
Ian McKenna, founder of Protection Guru and FTRC, said: "We have been producing highly detailed insights on the protection sector for over a year now and the feedback has been extremely positive.
"So, it made sense to centralise all the analysis and data we have onto a dedicated protection website that can act as a hub for advisers to review all the protection products available and importantly, how the various providers offerings stack up against one another.
"This provides quick access to much of the detailed benchmarking and analysis created using our research software.
"Advisers can visit Protection Guru to look in detail at issues that will be relevant to their clients and understand the key differences between each and then move on to our free research software to produce client specific reports."
The consultancy is also planning to roll out a consumer facing portal, as well as inclusion of CPD tools to the adviser offering.
Alan Knowles, managing director at Cura, said: "There is an ever-increasing number of new protection products and product changes being announced in the market. As a result, it is becoming more difficult to keep up to speed with industry developments and importantly, what implications they have for our clients.
"It’s great to see so much product innovation, particularly where the changes are of real benefit to consumers and are helping to improve their understanding of their protection needs."
Scott Gallacher, chartered financial planner at Rowley Turton, added: "The UK undoubtedly has a significant ‘protection gap’; consequently any adviser tools to help address this are to be welcomed. And with Ian McKenna’s involvement I’m sure it will be a valuable addition to the adviser toolkit."