Mystery Shopper  

Mystery Shopper: City of Westminster

Knowledge: The adviser spoke clearly and confidently, showing some knowledge about the different benefits of starting to plan now, such as saving on the tax rebate, impact on tax relief and inheritance tax. 5/5


Email: 5/5

Verdict: The adviser was friendly and professional, and spoke confidently about the options available, but did not give a range of the payment or any more details regarding the advice process.



Adviser: Attivo Financial Planning (Independent, chartered)

Address: 2nd Floor, 2 Babmaes Street, London SW1Y 6HD

Speed of response: At 1pm the shopper was connected to a client engagement liaison, who explained the company’s process for giving advice to clients in detail. 4/5

Telephone manner: The client engagement liaison was friendly and professional, and answered all questions confidently. 5/5

Relevant qualifications: The engagement officer was not qualified, but explained the shopper would be receiving advice from a qualified professional. Also, as a chartered firm, all of its chartered financial planners had a diploma in financial planning. 4/5

Payment method: She explained payment would involve a one-off fee of about £1,000 to £1,500, for the in-depth conversation between the shopper and the financial adviser. She also noted any advice/finances could be reviewed with the company annually, and this would involve an ongoing charge: a percentage of whatever was invested. 5/5

Guidance: She explained it would be more cost-effective for the shopper to seek advice elsewhere, as the shopper’s £10,000 investment was small relative to the fixed fee. She also explained why, as a chartered firm, the investment fee was higher than many other financial advisers in the area. 4/5

Knowledge: She showed knowledge of the overall advice process, the shopper’s needs and circumstances, and the payment method, but without the qualifications of an adviser she was not in any position to give further details. 3/5


Email: 5/5

Verdict: The engagement liaison was polite and friendly, offering as much information as she could without having the relevant qualification. She was keen to arrange a meeting, and the shopper would not hesitate to follow through to meet with an adviser.



Adviser: Succession Wealth Management (Independent)

Address: 4 Devonshire Street, London, W1W 5DT

Speed of response: At 1:45pm the adviser picked up on the first ring. 5/5

Telephone manner: The adviser was very polite and professional. 5/5

Relevant qualifications: Level four, Dip PFS. 5/5

Payment Method: The shopper would be charged an hourly rate or commission, following an initial free consultation, depending on whatever was cost-effective and within the shopper’s budget. 4/5