Income Protection  

Value of IP finally starts to hit home

  • Be able describe the key drivers of growth in the income protection market
  • Learn about how providers are faring
  • Understand what improvements are being made to the product

Many people, however, will prioritise finding a replacement income. This is especially the case for sole traders, who will not have access to employer benefits to support them. That said, company employees should also pay due consideration to the need for IP, as employer sick benefits are far from a bottomless pit.

The distinction between IP and CI is therefore crucial, as otherwise consumers may find themselves claiming a policy that fails to provide the cover they expected.

Just can’t get enough

For this year’s survey, a total of nine providers with 18 plans between them have taken part, although some of these plans have been amalgamated in certain tables. Individual policy details are shown in Table 1 and highlight the wide-ranging cover on offer. Interestingly, only two providers – Shepherds Friendly and Vitality Life – allow cover to start at age 16. All the others, with the exception of LV which is 17, have a minimum age of 18.

For most, the maximum age that a plan can be started is 59 – British Friendly’s policy is the exception in that it accepts applicants up to the age of 64. However, consumers looking to take out cover in their 60s are likely to face extremely high premiums due to the increased likelihood of making a claim.

On the subject of premiums, one of the most important considerations for intermediaries and their clients is the benefit payment period, which is the length of time after a claim that a policy will be paid. They are essentially split into two types: short term and full term. The former will cover somewhere between one and five years, whereas the latter will pay out until the earlier of retirement or the policyholder returning to work. 

As a result, a shorter benefit payment period will attract lower premiums. But this must be weighed against less comprehensive cover.

Julie Higman, proposition manager of protection propositions at Aviva, says that a factor in IP’s increasing popularity has been a shift towards less comprehensive cover. She says: “There has been more focus across the industry on IP, especially with the positive impact from the Seven families campaign, and there has been more focus on going out and speaking to advisers about its importance.

“However, while sales have increased, there is more of a demand for limited payment terms as opposed to full cover until retirement. Therefore, while customers may not have full cover, limited benefit is still better than no cover.”


Please answer the six multiple choice questions below in order to bank your CPD. Multiple attempts are available until all questions are correctly answered.

  1. According to Mr Bryan, in the first quarter of 2019, what percentage of IP plans were sold to women?

  2. How are employer sickness benefits described?

  3. What is said to be an historical deterrent for consumers considering IP?

  4. What does Ms Higman say about limited benefit cover?

  5. Who are the only two providers to offer cover for 16 years olds?

  6. According to Mr Shaw, where are some mutual providers seeing significant benefits from?

Nearly There…

You have successfully answered all the questions correctly, well done!

You should now know…

  • Be able describe the key drivers of growth in the income protection market
  • Learn about how providers are faring
  • Understand what improvements are being made to the product

I completed this CPD in

To bank your CPD please complete the form below.

Were the stated learning objectives met?

Why weren't they met?

What did you learn from undertaking this CPD exercise?

Why did you undertake this piece of learning?


Congratulations, you have successfully completed and banked this piece of CPD

Already Banked!

You have already banked for this article.

To bank your CPD you must or


One or more questions have been incorrectly answered,
 please review your answers and try again.

Please complete all the above text fields to bank your CPD.

More Protection CPDSee my completed CPDSee all CPD