Bankhall and PMS Mortgage Club have teamed up with Alan Lakey’s CIExpert to promote its upgraded system to advisers.
CIExpert's online statistical ranking system reduces the research time for advisers when sourcing CI cover, enabling them to create a comparison based on each customer's individual needs.
This will then generate a detailed report to give the adviser an insight into the quality and cost of competing plans.
Jeff Woods, campaigns and propositions director for Bankhall and PMS, said: “Advisers often tell us that critical illness cover is one of the more challenging areas, so we are pleased to be partnering with CIExpert on this latest protection initiative.”
Mr Lakey said: “When we set out to build this new upgrade to the system, our goal was to achieve a new level of personalisation, so the precise needs of each family can be assessed.
“We know only too well how the complexity of competing plans has increased in recent years. Our objective was to counter this by making the system so easy to use that we would encourage more mortgage and investment advisers to engage in a protection discussion with their clients.”
Last August CI expert created the personalised predictive analysis tool for advisers who subscribe to the service.
The free upgrade, which Mr Lakey said at the time came in response to user feedback, enables the broker to take into account personalised details, such as exact family information.
Predictions created by the tool are based on this information to assess the likelihood of a future claim and payment level of a given policy.
All of this data is then analysed to interpret the value of a plan, taking into account every condition, and making recommendations more tailored to individual clients.