Mutual provider British Friendly is changing its underwriting processes to help advisers get cover for their clients within a shorter timeframe.
The society is withdrawing its non-medical limits, as well as introducing telephone interviews and virtual screenings.
This means British Friendly is no longer requesting applicants submit medical evidence based only on their age and benefit.
The provider's telephone interviews will be conducted wherever possible, in partnership with support services provider MorganAsh, reducing the need to write to applicants and lessening advisers' workload.
Clients will be assisted with completing supplementary questionnaires over the phone, instead of forms being sent by email or post.
The mutual is offering virtual screenings via Square Health so that applicants requiring screening can be underwritten remotely.
Gordon Hull, CEO of British Friendly, said: “We believe these initiatives will be of great benefit to advisers in helping them to get more clients through the underwriting process quickly and with the minimum of disruption during a very difficult time for their normal working processes.”
Tom Conner, director at protection adviser Drewberry, added: “The current environment is a challenging time and any help to get clients apply and go on-risk quicker is very welcome.
"All three changes are very positive for advisers and our clients and the withdrawal of non-medical limits in particular is a market-leading initiative that will be a big help.”