ProtectionApr 8 2021

How to advise on group protection with confidence

  • Describe some of the opportunities with group risk products
  • identify the minimum number of lives usually covered
  • Explain how advisers can gain more confidence with group risk
  • Describe some of the opportunities with group risk products
  • identify the minimum number of lives usually covered
  • Explain how advisers can gain more confidence with group risk
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CPD
Approx.40min
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Approx.40min
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How to advise on group protection with confidence
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“Employers are now more aware, more than ever, of the importance health and wellbeing plays to productivity, absenteeism and presenteeism of their employees, whether this be in the workplace or home working environment,” adds David Jennings, commercial director at HealthHero.

“The pandemic seems to have shifted perceptions and behaviours of managing individual wellbeing from distant thoughts to embedded needs and business critical requirements.”

Wellbeing as standard

Thanks to furlough – effectively the biggest income protection scheme the UK has ever seen – awareness of the need for, and value of, salary protection is higher than ever. Plus, the pandemic has made us acutely aware of our own mortality and the fact that the state simply cannot provide for all our health and protection needs.

Jennings adds that with many organisations moving to working from home on a permanent basis, the need to provide employees and their loved ones with access to remote, trustworthy and holistic health benefits is fast becoming the number one priority to assist employers and line managers.

“The increase in conditions, such as mental health and musculoskeletal, calls for us all to take better control of our health and lessen the burden on the NHS,” he says.

On that last note, the fact that group protection benefits come with embedded value wellbeing – also known as early intervention – services as standard makes them well placed to help.

Some of these services, such as Virtual GPs and Employee Assistance Programmes (EAPs), are even made available at no extra cost to the immediate families of employees. 

Latest statistics from industry body GRiD reveal that 3,415 people (34.7 per cent of all group income protection claims submitted in 2019) were helped back to work before the end of the deferred period thanks to early interventions; 57 per cent had help to overcome mental health issues; and 13 per cent had support overcoming a musculoskeletal issue.

GRiD also reports that there were 74,707 interactions during 2019 with the additional help and support services that are funded by group risk insurers, giving daily value to employees regardless of whether a claim was made or not. The majority of these (37 per cent) were related to counselling; 12 per cent were related to family issues and 12 per cent to employment matters.

Fitzgerald says insurers are now more visible in helping employers improve access and usage of embedded value services; in proactively identifying needs, signposting to solutions and sharing best practice. He adds that such services, as part of a wider wellbeing programme, also help clients nurture a culture of self-care.

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