Protection: looking back on 2021

So, consumers want to speak about protecting themselves, but with a trusted source. And that trust is aided by our market’s flexibility and openness in times of struggle. 

The industry may have a low-engagement product, which requires new and different thinking to move forward. And we still are not engaging enough with younger people, but the audience is there and seems willing to listen.

Using the right technology, data and tools, such as risk-reality calculators, can help trigger the right conversations.

And for any intermediaries who are uncertain about or unable to write protection business, there are many options to build relationships with protection specialists across the market. 

This year has seen the protection industry prove itself to be resilient and flexible. The next step is to build on those foundations by reaching newer and younger audiences. 

Debbie Kennedy is chief executive at LifeSearch