In the last two years, the council claims to have doubled both individual members and firms signed up to 1,500 and 600, respectively.
Most recently, St James’s Place, which manages more than £135bn in client funds and has offered equity release products for years, joined its ranks.
Some advisers, however, have said the council “really needs to raise its public profile” amongst consumers. “We seldom see them advertising the industry standards,” said Jan Johnson, director of 55 Plus Equity Release - a member of the council.
ruby.hinchliffe@ft.com
Page 2 of 2
