Intelliflo has added social media capabilities to its flagship web-based business management system through synergy with another adviser-facing technology firm.
The integration of Hearsay Systems’ flagship adviser cloud platform into Intelliflo’s Intelligent Office (iO) has fostered the introduction of functionalities that enable advisers to manage their social media and search-optimised web presences from a single dashboard.
The firm said the tool is compliant with Articles 16 and 69 of the MiFID II directive, which stipulates that firms are required to keep records of all electronic communications – including social media, email and text messages – from any device.
Research carried out by Intelliflo with iO users in August 2016 found 70 per cent were engaging with social media – up from 58 per cent in 2014 – with nearly two thirds marketing via LinkedIn.
What is more, more than a third of the iO users sample admitted to using Facebook and Twitter respectively.
Rob Walton, chief operations officer at Intelliflo, said: “Advisers’ time is precious so it’s easy to dismiss or put on the back-burner engagement with new channels of communication. Social media offers a powerful marketing tool for advisers: 70 per cent of online adults have a social media profile and 50 per cent of millionaires over 65 use Facebook.
“By integrating Hearsay’s leading technology into iO and providing an up-to-date content library, our clients will have the tools they need to develop and manage effective and efficient social media interaction in a regulator-friendly and MiFID II compliant manner.”
Daren O’Brien, independent financial adviser at London-based Aurora Financial Solutions, said: “I do not use Intelligent Office, but I suppose anything that helps advisers store data is a good thing. The trouble is that technology moves so fast nowadays, so it is important for the tool to keep up with new developments.”