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How to grab Facebook-era clients

But Ms Knight said a key thing for all advisers to be aware of is content marketing has been the biggest revolution that intermediaries have needed to grasp.

She said: “Create content that positions you as a thought leader.”

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Billy Burrows, founder of Retirement IQ, said it is important to never lose the human touch when marketing your business.

He said this was far easier for smaller businesses to do as they could truly portray their personality through their website and social media channels.