Carlton Hood sat on an executive committee responsible for Old Mutual Wealth’s product, proposition, brand and business strategy until he was made redundant last year.
The former chief executive of Confused.com will now help The Telegraph as the newspaper group builds up its financial services arm, which acts as a hub for a range of financial products and services including financial advice provided by Skipton and a self-invested personal pension platform underpinned by Interactive Investor.
Mr Hood has joined The Telegraph along with Helen Casey, who was formerly head of marketing at Old Mutual Group.
Nick Hugh, chief operating officer at The Telegraph, said: “Investing in financial services is part of our wider diversification strategy and, with the appointments of Carlton and Helen, we’re committed to delivering a world-class service.
“We’re thrilled to have them on board.”
The Telegraph said its move into financial services was part of its bid to “lead change in the UK media industry”.
It follows the company’s diversification into the events and travel sectors.
Mr Hood, who takes up his new role in September, said: “Working with and on behalf of its customers, Telegraph Financial Services can make a real difference in the marketplace.
“With the right industry partners, we can create truly innovative solutions that really meet the needs of The Telegraph’s audience.”
Ms Casey spent more than 17 years at Old Mutual in a variety of marketing roles, including eight years as global head of marketing and brand until she left the company last year.
She will join The Telegraph as proposition director.