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Advisers still misleading public over qualifications

"Currently we are still querying over 2,000 outstanding qualifications and accreditations held by 27,000 professionals, and we are working to find a good solution to check them more efficiently.

"Of the inaccuracies that do remain, the vast majority are to be found in 'basic' profiles that advisers can open free of charge.

"Since these profiles only inform consumers of the adviser’s existence and location, and do not allow direct contact through Unbiased, these are far less likely to result in issues for consumers.

"Nevertheless we remain committed to resolving any inaccuracies here."

damian.fantato@ft.com