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Guide to using social media to grow your business

  • To learn about the role of social media in the use of one's business
  • To understand which social media outlets will work best for one's purposes
  • To understand how to make the best use of social media
CPD
Approx.50min
Guide to using social media to grow your business

Introduction

Social media has become, for many, part of daily life - whether we like it or not.

Many financial advisers have embraced social media platforms such as Twitter and LinkedIn to engage with peers and potential clients.

For them, sometimes it is not clear how regularly or indeed what exactly they should be posting online.

For others, the thought of building a social media presence seems daunting or, possibly, too time consuming. And does it really help advisers grow their businesses?

With the General Data Protection Regulation having been implemented in May and the regulator frequently on the warpath when it comes to poor behaviour in the financial advice market, many advisers may feel more than a little wary about using social media on a professional basis.

But there are plenty of reasons why posting content across social channels and getting into conversations online can be beneficial.

In this guide, advisers can find out how exactly to benefit from being on social media and the most useful platforms for them.

It will also consider the dos and don'ts of social media use, in particular, the regulation advisers should be aware of and tips for advisers starting to build their social media presence for the first time.

This guide is worth an indicative 60 minutes of CPD.

Contributors to this guide: Emma Walker, director of digital at LifeSearch; Stuart Phillips, director of Aalto Mortgages; Mark McKenna, head of global marketing at Putnam Investments; Scott Gallacher, chartered financial planner at Rowley Turton; Roger Edwards, marketing director at Protection Review; Stuart Wilson, channel director at more 2 life; Putnam Investments, Intelliflo.

Ellie Duncan is features editor at FTAdviser.com and Financial Adviser

In this guide

CPD
Approx.50min

Please answer the six multiple choice questions below in order to bank your CPD. Multiple attempts are available until all questions are correctly answered.

  1. According to Roger Edwards, what is one of the main pitfalls of using social media?

  2. According to Emma Walker, how should an adviser deal with complaints over social media?

  3. According to Stuart Wilson, what is the main impact of GDPR on the use of social media?

  4. According to Stuart Wilson, it is better to have a huge database of passive followers than a small list of engaged followers. True or false?

  5. According to Roger Edwards, which social media platform is the best for targeting customers?

  6. What does Scott Gallacher recommend for advisers who have never tried social media?

Nearly There…

You have successfully answered all the questions correctly, well done!

You should now know…

  • To learn about the role of social media in the use of one's business
  • To understand which social media outlets will work best for one's purposes
  • To understand how to make the best use of social media

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