Robo-adviser Wealthsimple will be recruiting advisers ahead of its move into the pensions market.
The Canadian business recently marked a year of its presence in the UK and now manages more than £2bn globally.
At the moment Wealthsimple only offers investment accounts but it intends to launch a pension product before the end of the year.
Toby Triebel, European chief executive of Wealthsimple, said: "It completes our offering and it has been something that has been demanded by our existing clients, and we believe in the philosophy of listening to our clients.
"I myself have got four pensions and I would love to have them all in one place. We want to offer a similar level of simplicity and ease to our clients in the pensions space as we do in the investment space."
At the moment Wealthsimple has three advisers in its London office which its clients can contact, compared to just one when it launched in September 2017.
Mr Triebel said the company planned to expand this team as it moved into the pension space.
He said: "We will have pensions expertise in-house. The number of advisers we have will grow in line with demand and we absolutely want to make sure we can provide pensions advice."
Mr Triebel said Wealthsimple had not struggled to recruit advisers to its business since it launched in the UK, despite it being a digital service.
He said: "What I find is that increasingly people are convinced that what we do is what they want to do. They know they have been offering services only to the richest people in the country and they believe everyone should have access to investment advice.
"They love what they do but they would love to be able to advise someone who has only got £5,000 to invest. They see the fact the fees they charge to make their model work are extremely high and are eating into hard-earned savings."
While Wealthsimple, which operates in the UK, Canada and the USA, has said it manages £2bn globally, it has not revealed how much of this is in the UK, but Mr Triebel admitted it was the smallest of the three markets.
The company also has 100,000 clients globally and has no minimum investment.
It charges 0.7 per cent for portfolios below £100,000 and 0.5 per cent for those above £100,000.
damian.fantato@ft.com
