Direct Life and Pension Services has partnered with the Protection Distributors Group (PDG), joining as the lobby group’s twelfth member.
Founded in 2016, the PDG consists of distributor firms with an aim to improve the protection market and lobby insurers for better consumer outcomes.
Direct Life joins current members Assured Futures, Cavendish Ware, Cura, Drewberry, Future Proof, Highclere, LifeSearch, LightBlue, London & Country, Sesame Bankhall Group, and Roxburgh.
In October last year the group appointed Alan Knowles, managing director at member firm Cura Financial Services, as its new chairman following the departure of founding member Emma Thomson.
Mr Knowles said: "Direct Life’s knowledge and experience in the protection market will be a valuable contribution to the group’s membership.
"The PDG is continuing to grow and take on members that will truly contribute to our collective goal: to better the insurance industry and improve customer outcomes."
Neil McCarthy, commercial director at Direct Life and Pension Services Limited, said: "The PDG has a great existing membership, looking to make positive changes to the Protection market.
"To be involved from a distribution perspective looking at some of the key issues that impact on the customer at purchase and at the point of claim, the sales process and the different ways of distributing protection, can only help all of us understand the market and opportunities better.
"Direct Life has been operating with advisers, aggregators and on-line distributors for over 15 years in the protection market and has a wealth of experience to bring to the PDG."
rachel.addison@ft.com
