The trade association financial advisers and wealth managers has appointed four new members to its board.
Pimfa has appointed Mark Duckwork, chief executive of Openwork, to its board along with Peter Hall, Schroders’ global head of wealth management, and Richard Wilson, chief executive of Interactive Investor.
The fourth new member is Stuart Newey, managing director and head of client service and directory at Coutts & Co, where he is also a member of the executive committee.
Liz Field, chief executive of Pimfa, said: "Their combined experience and expertise will be invaluable to the work we are doing.
"We’re confident that their collective experience over the years in the financial industry will be a huge asset to Pimfa, and helping create the best, supportive, educational and informative environment for our member firms, so that they can focus on guiding individuals and families to build their personal financial futures."
Pimfa was formed in 2017 by the merger of the Wealth Management Association and the Association of Professional Financial Advisers.
Mr Duckworth said: "Pimfa is a standard bearer in our industry and its mission to enable firms to deliver the best service to clients echoes Openwork's own.
"I am extremely proud to be joining its board and look forward to adding my passion and expertise to Pimfa’s great work; enabling more member firms to advise more clients on creating and protecting their wealth."
Mr Wilson added: “Pimfa has evolved to represent a broad cross section of the financial services industry, with a growing consumer focus that is absolutely crucial. I look forward to bringing my own consumer platform perspective to the board to help shape the future direction of the sector and improve access for consumers.
"We must never lose sight of what this industry should be about - improving outcomes for the customer and we are fighting for this."