Intrinsic rebrands as Quilter Financial Planning

Intrinsic rebrands as Quilter Financial Planning

Advice network Intrinsic has been rebranded as Quilter Financial Planning after its parent company completed the acquisition of Lighthouse last month.

Quilter Financial Planning has almost 4,000 advisers and includes its high net worth business alongside financial planning firm Charles Derby, which it also recently acquired, and Lighthouse.

Intrinsic is the latest division of the former Old Mutual Wealth business to take on the Quilter name following its demerger from its South African parent last year.

The multi-asset arm of Old Mutual Global Investors has already become Quilter Investors - with the rest bought out to become Merian Global Investors - while the platform will rebrand to Quilter Wealth Solutions next year.

According to Quilter, the rebranding of Intrinsic replaces the Caerus network brand.

Andy Thompson, chief executive of Quilter Financial Planning, said: "Since 2006 Intrinsic has rapidly evolved to become the mature business it is today. This year alone we have acquired Charles Derby and Lighthouse, which greatly expands our ability to deliver quality face-to-face advice.  

"As our business is evolving our brand is as well, and the power of a strong and trusted brand should not be underestimated. The Quilter brand will allow the network advisers to enhance their relationship with their clients by demonstrating the backing of a strong FTSE 250 listed business, while still maintaining their individual brands."

The deal with Lighthouse, which completed in June 2019, was worth £46.2m and brought 400 advisers into Quilter's advice arm, bringing its total up to the same level as St James’s Place.

Following its latest three acquisitions, Quilter has increased its assets under advice by £211m. 

Michelle Andrews, chief marketing officer at Quilter, said: "Quilter has a deliberate focus on trusted face-to-face advice. It’s at the heart of our brand and our business, so the transition of our advice network to the Quilter brand is more than a name change; it’s a demonstration of our commitment to advice and advisers.                                            

"We are focused on making advice more valued and more accessible. We’ve recently launched Adviser Delta; designed to demonstrate the value of advice. And the purpose of programmes such as Quilter’s Financial Adviser School is designed to make advice more accessible."