Yorkshire IFA on why it pays to have a diverse workforce

"The aim was for her to have zero pressure from our side so she could concentrate on beating it, which she did in a year.

"One young mother we employ didn’t have her own transport, so we used the government’s bike loan scheme to buy a bicycle for her to use. She only lives two miles from the office and it’s an easy cycle for her."

He encouraged fellow advisers to make their staff feel secure in their jobs, because investing in staff - he aims for all his advisers to become chartered - means the business can thrive and the clients can be better served.

He added: "In the army, soldiers eat first and good officers only eat once they see their men have been fed. Likewise, we eat last."

Last month, research cited by trade body the Professional Investment Management and Financial Advice Association revealed the ethical and commercial business case for Diversity & Inclusion in the workplace is compelling.

The research showed companies that place emphasis on D&I were 35 per cent more likely to have financial returns above the industry median due to innovation, while improving gender parity within the workplace could realistically add £150bn in UK GDP by 2025.


Financial Adviser's Diversity in Finance Awards 2020 is still open for entries to celebrate those companies and individuals who have gone the extra mile to incorporate D&I policies and implement best practice for their staff, stakeholders and consumers.

Visit https://diversityinfinance.ftadviser.com/ to find out more.