Advisers considering new sources of business revenue post-Covid-19 should be cautious about using lead generation, specialists have warned.
While many advice companies have shown resilience during lockdown, the lack of networking and new business generation over the past few months may drive advisers to consider new ways of getting business leads.
However, experts suggested while many lead generators can provide decent matching, others will cost more than they are worth, leaving advice firms potentially out of pocket or buying unsuitable leads.
Also in this week's edition, the shortlist for the Financial Adviser Diversity in Finance Awards 2020 has been revealed, showcasing those whose commitment to diversity and inclusion over 2019 has grabbed the attention of our panel of judges.
This year was particularly difficult given the breadth and scope of the entries in all categories, with many companies and individuals demonstrating excellence in this area.
Elsewhere in Financial Adviser, analysis of the Financial Conduct Authority's costs relating to the ban on contingent charging has revealed advice firms could face cumulative costs of up to £400,000.
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Simoney Kyriakou, editor