The Personal Finance Society (PFS) has teamed up with ITN Productions to produce a news-style programme about the value of engaging in financial advice.
The programme, named Financial Wellbeing, will be hosted by ITN news presenter Natasha Kaplinsky and aims to boost consumer confidence and trust in the personal finance and advice profession as well as explore challenges faced by savers.
The programme will look at how savers can get access to suitable financial advice, retirement income options and how to recognise a scam.
It will also look at guidance and educational services available to those who may not be able to afford or access professional advice.
Experts will be invited on to the show to share examples of advice, best practice and initiatives that equip consumers with the knowledge they need to improve their financial future.
The programme will officially launch in November at the PFS’s investment events and will form part of a communication campaign featuring PFS members and professional partners, as well as journalists, writers and relevant government departments.
Keith Richards, chief executive of the PFS said: “The UK has seen a dramatic fall in its savings ratio in recent years placing increasing responsibility on the financial planning profession to empower consumers to take command of their own financial future.
“Raising the profile of engaging in financial planning at all stages in life has never been more important given the unforeseen impact of Covid on our economy and people’s lives.
“We are pleased to work with ITN Productions to produce an educational and informative programme about the value of consumers engaging in financial planning and their financial wellbeing which can make a real difference to people’s lives.”
Elizabeth Fisher-Robins, head of ITN Productions Industry News, said: “We’re delighted to be partnering with the Personal Finance Society to produce a programme raising awareness of the financial planning profession, bridging the financial advice gap and highlighting the consumer tools and techniques available to avoid the scam artists and make the right decisions.
“We hope the programme ultimately helps improve the UK’s financial wellbeing.”
amy.austin@ft.com
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