How to support your vulnerable clients

Also consider whether your staff are properly equipped to meet the needs of vulnerable customers in the first place, including whether soft skills like empathy are prioritised. 

While it sounds like a lot of work, it is not just your clients who will benefit – delivering the best possible support in their time of need will stand you in good stead for driving recurring revenue and long-term value in the form of loyal clients.

Jodie Maurer is head of TCC Australia