True Potential  

True Potential in hiring spree as 58 join since lockdown

True Potential in hiring spree as 58 join since lockdown
 Daniel Harrison, chief executive of True Potential

True Potential has continued its hiring spree with 58 new-starts joining the business since lockdown as it enjoyed a record month for sales in September.  

The new recruits have bolstered the head office at the advice and technology support company in roles including customer and technical support, IT, compliance and marketing. 

It follows True Potential confirming it was also "actively seeking" to recruit advisers earlier this year as it doubled down on growth plans. 

Chief executive Daniel Harrison said the company had seen its best ever month for sales in September after it recorded a £15.7m profit between April and June at the height of the coronavirus lockdown.

It follows a record year for True Potential in 2019, with group profits rising from £35m in 2018 to £48m.

Mr Harrison said: "There is no doubt that 2020 has been one of the most challenging years in business that anyone can remember but I’m delighted with how we have responded. 

“We have continued our growth and are in a position where we have needed to add to our team.

"I’m incredibly proud that amid a lot of business disruption, True Potential has continued to grow and September was our best ever month for sales on record."

The firm has added more than £3bn of assets to its investment platform so far this year, with True Potential gaining recognition among advisers in the latest CoreData 2020 UK Investment Platform Study. 

The rapid riser awards went to True Potential — in both the overall category and medium-sized category — and it was highly commended in the best medium platform category. 

The business has previously attributed rising assets on its in-house investment platform to increased efficiencies since its system rebuild in March last year.

rachel.mortimer@ft.com 

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