Mr Cowell said: “We’re seeing more and more advisers emphasising the ‘delivery’ aspects of their propositions.
“This is not to say that the technical parts of advice are diminishing in importance, but it is clear that areas like asset allocation, risk profiling and rebalancing are increasingly being automated within firms.”
Mr Cowell said Vanguard’s new service could “free up time” for advisers to focus on where they added the most value — “spending time with clients, advising and coaching them”.
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