Five advice technology businesses owned by Invesco have been combined under the Intelliflo brand.
Intelliflo and i4C, which operate in the UK, are coming together under one financial advice technology brand, alongside Jemstep, RedBlack and Portfolio Pathway, which operate in North America.
According to Intelliflo, the rebrand will enable it to offer its customers around the world a broader range of end-to-end solutions spanning the financial advice lifecycle, including financial planning and portfolio management solutions.
Intelliflo's back office system Intelligent Office will be unified with its US counterpart Jemstep Advisor Pro and renamed Intelliflo Office
Meanwhile i4C, the cash flow modelling solution which Intelliflo bought in 2019, has been renamed Intelliflo Planning.
The other US businesses - Portfolio Pathway and RedBlack - will become Intelliflo Portfolio and RedBlack an Intelliflo Solution respectively.
Nick Eatock, chief executive of Intelliflo, said: “We want to create a seamless advisory experience, so our customers can focus on what really matters to them: advising their clients.
“Financial advice has never been more important, and all our data shows that the pandemic has dramatically accelerated the adoption of technology by both advisers and their clients.”
Eatock added: “We will be working with our customers throughout 2021 to make sure they can take full advantage of the new intelliflo solutions. In the meantime, there are no services changes for existing customers.
“Our customer services teams across the businesses will remain the same for all our customers, who will continue to have access to great local, in market support as they do today.”
Invesco bought Intelliflo, which provides its services to around 37 per cent of UK advisers, in 2018.
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