1 Acknowledge their services involve the application of specialist and technical financial knowledge, which places many clients in a position of dependence
2 Ensure clients’ interests are placed above commercial interests
3 Recognise vulnerability can manifest itself in physical, mental or an emotional form, is dynamic in nature (short lived or longer term, sometimes permanent, transient, recurring or fluctuating over time) and may be hidden
4 Treat all clients fairly, regardless of their identity, age, gender, race, sexual orientation, disability, gender reassignment, religion or belief, and guard against making assumptions about the characteristics of individuals
5 Be aware that language is important and that vulnerability relates to circumstances and not a type of person. Recognise people in vulnerable circumstances could be unaware of their vulnerability and, if they are aware, may not wish to be described as vulnerable
6 Accept heightened professional obligations towards clients in vulnerable circumstances; and the need for raised awareness, greater sensitivity and additional technical competencies
7 Encourage clients to self-declare any vulnerability safe in the knowledge the advice they receive will be as good as that received by those who are not in vulnerable circumstances, confidentiality will be maintained and the way they will be treated will be fully compliant with relevant legislation including The Equality Act 2010, Consumer Protection regulations, the Mental Capacity Act 2005 and General Data Protection Regulation
8 Provide training to everyone within the organisation on appropriate methods of engagement and the effective discharge of professional services to clients in vulnerable circumstances
9 Recognise clients in vulnerable circumstances who may be in immediate danger of significant abuse or harm and contact the appropriate authorities to mitigate the risks they face.