The Openwork Partnership is launching an advertising campaign targeting advisers and clients as part of its strategy for growth.
The network is initially targeting advisers with a brand awareness campaign in trade publications and LinkedIn, following its rebrand in February.
Openwork said it then plans to expand the campaign throughout the year, to target existing clients and potentially new customers by highlighting the benefits of financial advice.
The network will advertise in print and online with the tagline, ‘For us, financial advice is personal’, drawing on key life events such as buying a first home and retirement.
Claire Oldstein, chief marketing officer of The Openwork Partnership, said: "Openwork has been a sleeping giant for many years and now is an exciting time in its evolution to be promoting the difference it can make to people’s lives.
“Launching our first advertising campaign underlines the commitment and confidence at The Openwork Partnership in delivering the next chapter in our story.”
This month the network reported its “best ever” quarter for recruitment, with a total of 36 appointed representatives and 257 advisers joining The Openwork Partnership in the first three months of the year.
In February it rebranded from ‘Openwork’ to ‘The Openwork Partnership’ as part of plans to become the UK’s leading advice network.
chloe.cheung@ft.com
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