Quilter productivity drive comes to an end

Quilter productivity drive comes to an end

Quilter has dialled down its focus on increasing the productivity of advisers in its network, according to its managing director. 

Gemma Harle said while Quilter would ensure advisers in its network remain 'productive', this had reverted to a "business as usual" process rather than being part of a specific initiative.

During 2020, nearly 100 advisers left the Quilter network as part of the productivity review.

Article continues after advert

Harle said: "We've still got some firms that will leave but it is taking them longer to decide where to go.

"Firms change their model and if it becomes something that doesn't fit, we will have the grown up conversation about it

"But it is no longer a project as such."

Harle said the point of the exercise wasn't about "driving [advisers] out of the network" but about making sure Quilter Financial Planning was made up of firms which were aligned to its proposition.

In fact, she said, many had advice firms had remained but ended up joining larger network members to become commercially viable.

Quilter Financial Planning, formerly known as Intrinsic, is one of the largest networks in the UK with around 1,000 appointed representatives.

Earlier this year the company completed its replatforming and Harle said the process had gone "really well".

She said: "We are seeing such a high percentage of flows from the network [onto the platform], and they have a choice, they don't have to use it.

"We still have some service challenges in terms of making sure advisers have access to everything they need.

"But the technology within the platform has gone down really well. The functionality is market leading."

Harle added that Quilter had "accelerated" some of its plans for investing in technology due to the Covid-19 pandemic, saying that before the company had focused on "the more strategic stuff".

But she said the pandemic had highlighted the need for investment in using technology to solve "simpler" problems.