The Personal Finance Society has teamed up with ITN to produce a news-style programme exploring the importance of financial planning in a post-pandemic world.
The programme, named Building Financial Resilience, will be anchored by an ITN Productions presenter and aims to raise awareness and understanding around the importance of financial planning for a more secure future post-pandemic.
The pandemic has impacted people's finances in different ways with lockdowns and closures, reduced hours and lost jobs while some benefited from reduced spending.
PFS said the programme would demystify personal finance and cover key topics such as the benefits of financial education, responsible financial management for greater consumer outcomes, rebuilding savings, protection, later life planning, and how to appeal to the younger generation.
The programme will form part of an extensive communications campaign featuring PFS members and professional partners and will create a platform to raise awareness and understanding of the profession.
Sarah Lord, president of the PFS, said: “The economic impact of Covid-19 is huge and has highlighted how financial planning and having protection in place is vital if consumers are to overcome the risks they face in a post-pandemic world.
“While we may all be hoping to get back closer to our pre-Covid way of life in the weeks, months and years to come, we are pleased to work with ITN to explore how the profession is making sure we don’t just return to factory settings and build back our financial resilience better.”
It will launch in November 2021 and will combine sector interviews, news items and sponsored editorial profiles from various organisations.
Last September the PFS already teamed up with ITN Productions to produce a news-style programme named Financial Wellbeing to boost consumer confidence and trust in the personal finance and advice profession as well as explore challenges faced by savers.
Nina Harrison-Bell, head of ITN Productions Industry News, said: “We are excited to be working with PFS to make a programme that raises awareness of the importance of the financial planning sector to individuals and society.
“We hope the programme encourages debate and knowledge sharing amongst leaders within the profession and encourages individuals to take ownership of their financial futures.”
sonia.rach@ft.com
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