Your IndustryApr 19 2022

Advice firm targets rugby players in recruitment strategy

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Advice firm targets rugby players in recruitment strategy
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Tweed Wealth Management is targeting former Rugby professionals as part of its recruitment strategy to train them as financial planners.

The firm, which is based in Edinburgh, now has three ex-professional rugby players as part of its firm.

Former London Welsh and Ulster Rugby player Paul Rowley was the first to join in 2017 after graduating from St. James’s Place financial adviser academy. 

He was followed by Michael Allen in 2018 who also joined from SJP’s academy. Allen made his professional debut for Ulster in 2011 before switching to Edinburgh in 2015.

The firm said Rowley is now an established senior financial planner, while Allen has gained a significant amount of client experience in his four years with the firm and has made progress towards obtaining chartered financial planner status.

Meanwhile, Jason Baggott, started his Rugby career with the Southern Kings in his South African homeland. He moved to the UK in 2015 where he spent the remainder of his playing days with Edinburgh rugby.

Alongside his rugby career, Baggott completed an economics and finance degree at Heriot-Watt University before enrolling onto the SJP academy and then to Tweed Wealth Management.

Baggott said: "As a fly-half on the rugby pitch, it’s absolutely key to manage the game and communicate with your teammates, that's an invaluable skill I've been able to transfer into the world of finance. Good communication with clients and colleagues is an absolute must.

"Rugby players show complete commitment to their trade, so the work ethic of a rugby player and that of a financial adviser is really similar - it’s about being fully committed to doing the best possible work.”

He explained that professional rugby is not financially sustainable and is “a short career”. 

“I felt like making the career switch in my mid 20's was the sensible decision instead of wondering what to do when I retire,” he said. 

“I still play rugby part time and absolutely love the game but it was the right time to make the move.”

Baggott said he aims to become a fully chartered financial planner within the next two years and longer term is looking to work in a senior account planner role within the firm. 

Alison Welsh, co-founder and managing director at Tweed Wealth Management, said the rugby playing trio have been a welcome addition to the practice – whose motto is “T is for team”.

She said: “We’ve found that ex-professional sportspeople, and certainly rugby players, are a great fit for a career in wealth management and we are delighted at how all three are progressing with their individual careers and adding to the professionalism of our business.

“It may be that sports professionals are used to playing in a team and they are the type of people who can readily listen and take on advice, while being competitive and wanting to improve all the time.”

Welsh added: “They all work hard and are dedicated to carving out a successful career in finance and we are fortunate to have them on board. Having played professionally and at a high level, Paul, Mike and Jason know that they have to put in the hard yards to get the rewards and there is no doubting their commitment.”

Rugby and financial planning

Ben Atiga, former New Zealand All Black, Auckland Blues and Edinburgh player, and now head of player development at Edinburgh Rugby, said the interpersonal skills that rugby players learn gives them a great starting point for a career in financial planning.

He said: “The dedication the three ex-players had to have to compete at the highest level I’m sure was a helpful factor in their studies and is a trait that will stay with them for life, as well as a focus to want to continue to improve and grow.

“The ethos in rugby is to respect your team, your opponent, and the referee – these core rugby values are embedded in these athletes well after their playing days.”

“And as more rugby players need financial advice, who better to give it than those who have walked in the same shoes as current players,” he added.

Elsewhere, Welsh said when Rowley joined in 2017, he had worked for a short spell as a sole trader but realised he wanted to be part of a bigger team. 

“As soon as we met him, we knew he would be a great fit for us and he has proved his worth and is an integral part of our financial planning offering,” she said. 

Meanwhile, Allen had gone into professional rugby straight from school, missing out university, but since leaving rugby he has made “massive strides” in working toward achieving chartered financial planner status with the Chartered Insurance Institute. 

“Jason joined us just four months ago and he has shown from the off that he has the same competitive spirit to do very well in this profession and follow the lead of his rugby colleagues,” she said. 

Tweed Wealth Management also recruited three paraplanners since the start of 2022 and will make further appointments in the months ahead.

Welsh added: “We are always looking for good people to join us and one of our core values is to introduce new people to the profession who perhaps don’t have the recognised contacts, networks or associated skills. 

“It is more down to if we like the person, and can see they are driven and will do well, and we have the infrastructure in place to provide the training and mentoring that will make them a success.”

In January, Tweed Wealth Management bought Inverness-based John Home Wealth Management, bringing the total assets under management at Tweed to more than £380mn.

Under the move, all existing staff as well as John Home, principal at the firm, continue to be based in Inverness where further investments are planned to expand operations and headcount.

sonia.rach@ft.com

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