Financial advisers are not targeting young people enough.
In the vacuum that is left behind, tech-savvy 'finfluencers' and neobanks are making rapid advances in winning over the hearts, and mobiles, of the next generation of investors.
Advisers might need to think carefully about their next move.
Click to enter this piece of visual journalism, where advisers discuss how the industry can hook young people away from social media influencers and gamified banking apps.
You will hear tips from an adviser who has had a sizeable portion of social media fame, watch a sample TikTok, and explore interactive graphics on Gen Z's spending habits.
ellesheva.kissin@ft.com
