1. Use social media to engage. A surprising amount of IFAs still do not use social media to talk to clients. It is a good – and free – way to advertise your services.
2. Be clear about products. It might seem a simple thing to do, but a lot of younger people do not understand certain mortgage, protection or pension products. Create some easy to use guides for products or services you offer.
3. Explain your fees straight away. Younger people often do not have as much money as the older generations. They will want to know what sort of money they have to part with early on.
4. Expand your network. There may be some clients or providers who have clients they feel they cannot personally help or you may be better suited to. Use your network to attract them.
5. Make finance fun. It might seem daunting at first, but try YouTube or blogging about what you offer. It will come across as more personal. Personal finance to many young people is seen as boring and a chore. Try to mix it up and use different ways to engage with new clients.
More top tips from Money Management
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Take 5: Investing in emerging markets
Take 5: Carrying out platform due diligence
