The protection director at the Dutch-owned life and pensions provider said the ‘price pledge’ campaign, which will continue for the rest of 2013, would be targeted at advisers with large sum assured clients.
He said that Aegon is offering to beat the standard monthly premium offered by any competitor by £1 a month, claiming that this would allow advisers to place their high sum assured business with Aegon, without having to sacrifice commission in the process.
Mr Wilkindon said: “We continue to offer a high level of financial underwriting limits to make the process of applying for large sum assureds as straightforward and attractive as possible - for both the adviser and their client.
“However, we also recognise the importance of price, which is why we’ve launched the ‘Price Pledge’.”
Terms:
This offer applies to all life and critical illness benefits across both personal and business menus, including family income benefit and gift ‘inter vivos’ with monthly premiums over £200.
It excludes indexing cases.
The offer applies to all proposals received by 31 December 2013.
